Thursday, May 30, 2013

Texas-Sized Marketing Solutions: Dallas Brochure Design Services - Advertising - Direct Mail

Texas-Sized Marketing Solutions: Dallas Brochure Design ServicesYou eat Texas. You breathe Texas. You don't even like the Cowboys this year, but you love 'em because they're Texan and you love Dallas. You wouldn't dare think of stepping across the border into another state or country to get your sales brochure, not on your life! If you want to keep your marketing strategies tried-and-true, died-in-the-wool, homegrown in the great state of Texas, then the only question remains, "Who do you turn to for your Dallas brochure design services?"There are hundreds of design firms in Texas, and many of them right there in Dallas. Picking the "best one" isn't really a fair question, as many of them are equally suited to the task.Like anything in business, there are parameters that your business faces that will limit your choices. Budget rises to the top of the list, as well as your business needs. Choosing your design firm will have to rest upon your current limits and marketing goa ls.That being said, you really should be on the hunt for excellent brochures. When you're out on business calls or simply around town, keep an eye out for eye-catching designs. A simple way to find the best Dallas brochure design services is simple word-of-mouth. Tell your networking group what you're looking for, you'll have many responses. Certainly on your agenda ought to be a call to the local chapter of the Better Business Bureau, where you can also find out if a business is in good standing or not. The only drawback is that the BBB doesn'tenjoy ubiquitous membership, in other words: not all the design firms will participate in the BBB's paid service. Nonetheless, it's worth a shot. Wherever you network, tell them you're looking for a Dallas firm, they'd be more than happy to help.Another venue to consider is to ask local colleges if they have graphic design programs. Dallas Baptist University (DBU) has such a program, for instance, and you'll certainly help out their s tudent body if you were to speak to their professor and tell them what you want designed. Be sure to consider doing this months in advance, so the professor can implement your request for service as part of their curriculum. Often, the cost for picking the best design, when handled in this fashion, will save you tons of money and give the students a leg up in their chosen industry by providing them with real-world experience. I am not affiliated nor associated in any way with DBU, they are only mentioned for rhetorical purposes.Off hand, a few firm you may consider: Ben Rush Visual Communication, where he insists that you aren't looking for an artist. Rather, he insists that you need "a trusted advisor focused on your organization and its goals." In other words, you need to be looking primarily for a designer who is marketing and results-focused. His site is benrush.com and I do not get any sort of affiliate or head-hunter's fee for the referral. He simply represents intelli gent design and marketing strategies, and provides excellent Dallas brochure design services.Another Dallas firm would be Edge Publishing, available at edgepublishing.com online. In both cases, these firms are local and concerned with strategic planning for marketing needs. What I enjoyed about Edge is that they will not move forward on a project without consulting a firm dedicated to market strategies. When choosing your Dallas brochure design services, be sure that your provider is both a fantastic artist, but also savvy on marketing principles.One last firm I'll mention, and again I am not affiliated with any of them, is Creative Arena, composed of some serious Dallas-based talent with a proven track record loaded with recognizable names. These are but three of the legion Dallas brochure design services you'll find. If you start your search with these top dogs, you'll get a feel for what the upper echelon of design looks like and can provide. I only recommend that you be sure to get references no matter who you choose, and be sure that the design concepts not only sell your customers on your brand, but reflect and play to your strengths. A well-done brochure is worth the extra money, as it represents the first thing your customers will know about you and your company.





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